Coffee’s universal appeal:
It is estimated that more than two billion cups are drunk worldwide every day. What is it about coffee that makes it the world’s favourite beverage? Many would point to its unique, instantly recognizable aroma that seems to improve our mood, even before we take a sip.
According to the U.S. Journal of Agricultural and Food Chemistry, not only does the aroma of brewed coffee cause pleasure, it also has powerful antioxidant properties, neutralizing free radicals and thus protecting the body’s cells from damage caused by stress. Once we do actually take a sip of this tantalizing brew, we are infused with a sense of well-being - both relaxed and invigorated, exhilarated yet clearheaded.
From ancient “energy drink” to ubiquitous and, for many, indispensable part of daily life, coffee pursues unabated its global conquest.